Privé was proud to deliver an unforgettable experience for William Hill at the Cheltenham Festival 2025.

Over the course of four action-packed days, we welcomed 280 guests into the exclusive William Hill box – a perfect blend of luxurious hospitality, a vibrant atmosphere and unbeatable views of the racing.

It was an extraordinary week where sport, entertainment and five-star service came together to create lasting memories for William Hill’s clients, partners and employees.

Our ambition was clear: to craft an experience unlike anything Cheltenham has seen before – featuring a world-class DJ, exceptional food and drink, luxury service, and bespoke merchandise – all designed to reflect the prestige of the William Hill brand.